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Hi everyone -
Happy Friday. Lately I have been reflecting a lot on what makes a building timeless and iconic. I’m very fortunate to live in the most elegant district of Milan and during my twice daily dog walks, I always stop to admire the details of the Liberty style architecture (or Italy’s response to the French Art Nouveau period).
Each time, I’ll notice something different in the same buildings. As an American who grew up in a built environment culture of “everything modern”, I’ve grown quite fond of references to a time that dates much further back than the mid century era.
Some of the buildings in my neighborhood date back to the late 1800’s, and yet are still astoundingly beautiful. These buildings don’t shout for validation. Rather, they invite you to take a moment to appreciate what true attention to detail looks like, over a century later.
I’ve concluded that the tiny details that one may not notice right away - the etchings underneath the cement terraces, the venetian plaster walls, or the arched windows lined with tiles that tell a story - are what make a building timeless, beautiful, and above all, valuable.
In today’s newsletter: fundraising tips for hoteliers - how to not get ghosted by investors, the next ‘London’ of the EU?, deal news, etc…
If you are fundraising for a new hotel in Europe, pitch me here.
