What $7,000 PSF buys in Beverly Hills
+ opportunity to invest in a luxury hotel & residential project in Rome
Hi everyone,
Happy Friday. Thank you for your messages about my interview with Dr. Jonathan Leary, founder of Remedy Place, the leading (and chic) wellness club. The intersection of wellness x hospitality x real estate continues to mature from a trend to part of the suite of amenities expected from a modern international city. I look forwards to seeing the pattern grow and extend to Europe, although that may take some time as you can often catch European gym-goers puffing on their Iqos after a workout session.
For those of you traveling to Milan for fashion week, friend of The Stanza nss magazine is hosting watch parties and events with the creative directors of Milan’s emerging fashion brands at their newsstand in Porta Romana. More info here. Piazza Bruno Buozzi, next to Giannasi.
This week’s newsletter is packed, so I won’t spend my breath up here.
Enjoy!
In today’s newsletter:
The Stanza exclusive: Raffles & Fairmont CEO Omer Acar shares thoughts about the competitive luxury hospitality environment
An experienced real estate developer building a luxury hotel & residential project in Rome is seeking €100M+ equity
A summary of 4 trends shaping the future of luxury hospitality
More EU real estate deal announcements
How much is a residence at Aman Beverly Hills?
A new Japanese-inspired wellness hotel brand is launching
And much more…
Investment Opportunity: Luxury Hotel & Branded Residences in Rome
An experienced sponsor is acquiring a historic grand dame hotel in the heart of Rome, with plans to transform it into an ultra-luxury destination. The sponsor has a proven track record with Southern European luxury hotel projects.
The total project comprises over 15,000 sqm and will include 90+ spacious hotel suites, 10+ exclusive branded residences, a private members club, several F&B outlets, and a state-of-the-art wellness facility.
The sponsor has secured debt funding for the project and is seeking €100M in equity.
**Please note that only qualified buyers will be contacted due to the volume of inquiries.**
View all live listings here.
Have a luxury home to rent? A property to sell? Or perhaps a secondhand collectible watch? Advertise with The Stanza Classifieds: via classifieds@thestanzamedia.com.
In Paris - Colombian leather goods designer Daniel Rueda’s 40sqm apartment is a “masculine jewel box”, with nods to Bauhaus and Le Corbusier. View more photos of this elegant apartment on AD Italia.
Luxury continues to take shape in the form of experiences and the immaterial.
From superyachts and luxury cruises such as the Ritz-Carlton’s Luminara or Artemis’ Ponant to Belmond’s Orient Express, the next wave of luxury hospitality is mobile, cultural, and cinematic. It is experience-first, sensory, and cannot be easily commodified.
It’s not news that technology continues to play an increasing role across the board, but in hospitality it serves as the invisible concierge that keeps getting smarter.
In a time when 60% of Gen-Z uses TikTok for as their primary source of travel inspiration and 40% of global travellers are already using AI to plan their trips, algorithms are increasingly curating destinations and transforming how brands connect with travelers.
Hospitality brands need to rethink the rules of the new game–with ‘Generative Engine Optimization (GEO)’ replacing traditional SEO-led marketing and visibility. Generative engines prioritize well-structured, meaningful content over keyword density. Using phrases such as "in summary" and bullet points helps AI extract and reproduce information more efficiently. Put simply, reaching real people in this changing digital environment means rethinking how ‘content’ itself is structured.
Prioritizing health and wellness is a way to signal status
With global wellness tourism growing to reach $1.4T by 2028 amidst a strengthening of the thesis that “health is wealth”, hospitality can no longer ignore the fact that many guests are willing to pay a premium for optimized health through diagnostics, biohacking, and branded expertise.
Art and culture as differentiation, not just décor.
It’s no secret that art has always had a place in the world of hospitality. From the way 20th century artists shape the legendary lore of La Colombe d’Or, to the ways art, wine, and architecture integrates across Château La Coste’s 600-acre space, art can always find a way to turn stays into opportunities for cultural immersion and brand storytelling. Also, the art tourism market opportunity is currently projected to reach $48.7B by 2030 – measured by revenue which includes museums, galleries, exhibitions, and art events, boosted by ancillary-spending linked to travel.
This growth is driven by other trends across hospitality – experiential travel, digitisation (making art more accessible), social media (promoting destinations), and increased investment in cultural infrastructure by governments. Hotels or hospitality operators that integrate good art beyond décor and as part of a cultural, experiential offering have a better chance at future-proofing their value proposition as enrichment overtakes material luxury.
By Clarissa Lilananda, The Stanza’s 2025 summer intern
