The most underutilized tool in guest curation
"Who is this hotel for?"
Hello everyone,
Happy Saturday. Curious to hear what you all think on the topic of guest curation. I welcome your thoughts - just reply to this email directly.
Best,
N
If you’re new here, or want to catch up on the best of The Stanza, I’d recommend that you start here.
The latest podcast episode with Anne-Laure Ollagnon, CEO of Airelles, can be found here.
In today’s newsletter:
If a members club can curate its social environment through a membership process, what’s the hotel industry’s equivalent mechanism, and why is almost nobody using it?
Why the most underrated variable in the guest experience has nothing to do with service, design, or F&B — and everything to do with a specific decision made before the hotel opened.
Read previous issues of The Stanza here.
For Weekly Rent: Villa Epavli, Corfu, Greece
Villa Epavli features direct + private sea access, an infinity pool overlooking the sea, 6 bedrooms (sleeps 12), and comes with a private chef and villa manager. Availability below:
1 - 15 June: €12,500 per week (last minute deal)
6 - 13 July: €40,000 per week
20 - 27 July: €45,000 per week
For more information & to book, email Sabaya: info@isaya.co.uk
For Weekly Rent: Villa Bagatelle, St. Tropez
This beautiful estate spans 4.7 acres comprising 5 independent villas, a padel & tennis court, Technogym fitness studio, sauna, hammam, a cold plunge, an outdoor pool, cinema room, and a panoramic view of the sea. Villa Bagatelle is conveniently located by Pampelonne Beach and St. Tropez town center.
Rates start at €176,000 per week (1 week minimum stay)
For more information & to book, email Sabaya: info@isaya.co.uk
Thank you for your interest in contributing to The Stanza’s potential expansion to Asia and the Middle East. The ideal person is:
Based in Singapore, Hong Kong, Dubai, or Abu Dhabi (at least part time)
Has institutional hotel real estate / development / operational experience and therefore credibility and an insider’s view on the industry
Understands the voice and perspective of The Stanza
Submit your interest here. Due to the volume of inquiries, only those that satisfy all three points above will be contacted.
Current listings:
For sale: Fully-entitled hospitality site in West Hollywood $6M
For sale: Beachfront 5-Star Boutique Hotel in Mykonos
For all live listings & inquiries (hotels for sale, investment opportunities, open job roles), click here.
Advertise with The Stanza Classifieds: via classifieds@thestanzamedia.com.
Jacques Garcia acquired the Château du Champ de Bataille in Normandy and undertook a lengthy and costly renovation to revive a masterpiece. Unfortunately it’s not a hotel nor can you rent it for an overnight stay, but it is absolute perfection. Photo from AD France.
The true barometer of hotel perception is not industry press nor opinions from people who do hospitality professionally, but the opinions of guests who have stayed at these hotels and are well-traveled and incredibly savvy. In my recent conversations with friends whom I’d categorize as such, the most interesting question when relaying feedback was always less about service, design, or F&B, but increasingly: “what was the crowd like?” If the answer was negative, I’ve noticed that it disproportionately tainted the person’s view of their experience, regardless of whether or not the other elements of the experience were good. By now, the baseline for any hotel charging €2,000+ ADRs is functional and beautiful design, excellent service, and edible food. Most of the time, these hotels tend to be smaller in key size or have several well-appointed common spaces, and so if the crowd is uninteresting or worse, gauche and rude, it’ll be quite clear and will impact the overall guest experience.
