The Business of Emotions
A Deep Dive Into Hospitality and Fashion's Relationship
Hello everyone, happy Friday. In lieu of a typical Friday curation of this week’s happenings, I’ll be sharing a deep dive I published in August 2023. This post may be truncated in your inbox, but just click “View entire message” below and you should have full access.
I also wanted to share a fantastic and timely article written by Colin Nagy of
about how the illusion of luxury is crumbling. It’s not only happening in fashion, but also in hospitality. The most common feedback I’m hearing from people is that a lot of luxury hotels are priced unreasonably. How many hotels charging $4,000 per night or more are actually worth it? And at that level, the expectations are that the experience will be absolutely impeccable and leave no margin for the slightest bit of human error.I’d be open to hearing your thoughts on the imminent “bubble-like” dynamics of luxury hospitality. Who will be the winners and what are they doing differently? My inbox is open…
Enjoy this deep dive below.
Scroll through social media and you’ll see infinite posts showing where people stay or dine when they travel. And just as people carefully pick which clothing or lifestyle brands to post and therefore associate themselves with, people are also just as thoughtful (whether subconsciously or not) about showing where they stay. It’s as if people post and tag certain places to carefully curate the perception others have of them. And this aspect of consumer psychology is the exact reason why modern hospitality and fashion are so deeply intertwined.
Welcome to The Stanza’s Monthly Deep Dive issue on the relationship between hospitality and fashion. What you can expect: a 4,500 word deep dive weaving stories of sex, drugs, money, and validation, along with left-brained business insights for entrepreneurs and investors in hospitality and/or fashion.
Contents:
The rise of design-led hotels started with Studio 54
The hotel bar as the new nucleus
The visionary hoteliers who created physical intersections between fashion & hospitality
The designers who brought the visions to life
The introduction of institutional capital
Social media creates a demand for brand immersion
Social validation as a driver for valuation
Trend predictions