What sharp interviews! Both with Erina and Anne-Laure. The latter interview feels like it built thematically on the interview with Valentina De Santis which I especially loved back in March. Tangentially: I'm obsessed with the gloriously detailed red blazer in part 2.❣️
I loved hearing this interview. I feel like a year ago, none of my clients knew how to pronounce “Airelles.” And now, Airelles is like the girl that went away to boarding school and came back endlessly more cool and interesting, now everyone wants to know her.
Airelles is such a masterclass in 'generosity as a strategy.' It’s a reminder that ultra-luxury isn't just about the price tag; it’s about making a guest feel like the protagonist in a 17th-century theater piece ;)
The ownership model is the story. Put a third-party manager in and the gift budget gets cut in year two, the costumes go into storage, and the Ladurée macarons become a Nespresso machine. Nobody cares about emotional storytelling when they're managing someone else's quarterly returns.
Yes, but even with family office backing this level of generosity is rare. Most trophy hotels are owned by family offices or large sovereign wealth funds that can certainly afford whatever it costs to include snacks and gifts but choose not to.
Airelles incarne magnifiquement cette idée que le vrai ultra-luxe ne se mesure plus en mètres carrés ni en services, mais en émotions transmises. L’histoire racontée devient l’expérience elle-même. Hâte d’écouter cet épisode.
What sharp interviews! Both with Erina and Anne-Laure. The latter interview feels like it built thematically on the interview with Valentina De Santis which I especially loved back in March. Tangentially: I'm obsessed with the gloriously detailed red blazer in part 2.❣️
Thank you ivana!
I loved hearing this interview. I feel like a year ago, none of my clients knew how to pronounce “Airelles.” And now, Airelles is like the girl that went away to boarding school and came back endlessly more cool and interesting, now everyone wants to know her.
We’ll be seeing a lot more about Airelles pretty soon!! Thank you Anne Marie :)
Airelles is such a masterclass in 'generosity as a strategy.' It’s a reminder that ultra-luxury isn't just about the price tag; it’s about making a guest feel like the protagonist in a 17th-century theater piece ;)
They do it very well.
The ownership model is the story. Put a third-party manager in and the gift budget gets cut in year two, the costumes go into storage, and the Ladurée macarons become a Nespresso machine. Nobody cares about emotional storytelling when they're managing someone else's quarterly returns.
Yes, but even with family office backing this level of generosity is rare. Most trophy hotels are owned by family offices or large sovereign wealth funds that can certainly afford whatever it costs to include snacks and gifts but choose not to.
👏👏👏
Great interviews 👏
Airelles incarne magnifiquement cette idée que le vrai ultra-luxe ne se mesure plus en mètres carrés ni en services, mais en émotions transmises. L’histoire racontée devient l’expérience elle-même. Hâte d’écouter cet épisode.
Let me know your thoughts after you listen! Merci!