The State of Luxury Fashion in China

Economic and cultural shifts that have led to the luxury slowdown in China, and what brands can do to adapt

Hello everyone, and welcome back to The Stanza.

Several luxury brands are listing slower spending in China, one of the world’s largest markets for luxury fashion, as a reason for overall sales decline - but why is this happening now and what can brands do to adapt to a maturing market?

In recent years, China has grown to be one of the world’s largest luxu…