The Business of Emotions
A Deep Dive Into Hospitality and Fashion's Relationship
Chances are you’ve either stayed, dined, or partied at one of these places. At the very least, you’ve seen several social media posts of these places.
Scroll through social media and you’ll see infinite posts showing where people stay or dine when they travel. And just as people carefully pick which clothing or lifestyle brands to post and therefore associate themselves with, people are also just as thoughtful (whether subconsciously or not) about showing where they stay. It’s as if people post and tag certain places to carefully curate the perception others have of them. And this aspect of consumer psychology is the exact reason why modern hospitality and fashion are so deeply intertwined.
Welcome to The Stanza’s Monthly Deep Dive issue on the relationship between hospitality and fashion. What you can expect: a 4,500 word essay weaving stories of sex, drugs, money, and validation, along with left-brained business insights for entrepreneurs and investors in hospitality and/or fashion.
Contents:
The rise of design-led hotels started with Studio 54
The hotel bar as the new nucleus
The visionary hoteliers who created physical intersections between fashion & hospitality
The designers who brought the visions to life
The introduction of institutional capital
Social media creates a demand for brand immersion
Social validation as a driver for valuation
Trend predictions