Building a homeware brand
With Jenny Pham, co-founder of Objects Are By
Welcome to The Stanza’s In The Room interview series, designed to make you feel like you’ve just had a very satisfying and insightful coffee chat with an industry leader.
Today’s guest is Jenny Pham, co-founder of Milan-based homeware brand Objects Are By. Prior to Objects Are By, Jenny moved to Milan to serve as Chief Brand Officer of Versace, where she led several initiatives, such as Fendace, that helped the brand surpass €1B in revenue. Prior to Versace, Jenny served as Head of Global Brand Marketing & Communications at Adidas Originals, where she led campaigns and collaborations with talent such as Donald Glover, Blackpink, Pharell, and more.
Objects Are By is a unique brand in that they pair creatives from different disciplines with artisans to design objects for the home. For example, their second collection featured artist Elena Flores, who designed a collection of jacquard blankets with AI-generated images. Their most recent collection was in collaboration with graffiti artist Babybrusher, and comprised a collection of bone-free china.
In the interview, Jenny shared several valuable insights and lessons from her executive fashion career that will make you think about how to execute creative endeavors that are commercially successful.
Interview highlights:
Versace’s elevation strategy
Why was the Fendace campaign successful?
Surpassing €1B in revenue at Versace
Driving conversions through celebrity placements & runway shows
Do brands need visible creative directors?
Insights learned from Versace and Adidas to apply to her own homeware brand
Why start an interiors vs fashion brand?
Building a collaborative platform in the form of an homeware brand
Interior design culture in Milan
Do press features make a difference in your business?
Why start Objects Are By in Milan vs in LA or NYC?
Connect with Jenny on IG or LinkedIn
More photos of Jenny’s cool apartment:
