Today’s guest is David Fischer, who founded Highsnobiety in 2005 as a one-man operation in Switzerland. He began covering streetwear long before it became mainstream, and Highsnobiety became known as a pioneer in bringing together luxury and streetwear. Fast forward to now, Highsnobiety is a leading global lifestyle media platform uniquely combining content and commerce that has worked with the world’s most prominent brands, from Prada to Adidas.
In June 2022, Zalando acquired a majority stake in Highsnobiety, leading a push into content-driven commerce. David shared his experience starting from 0 to becoming an institutional media player, and several insights into consumer behavior that are valuable to anyone building in the consumer space.
Interview Highlights:
From a one-person blog in Zurich / Berlin to a global luxury streetwear media platform
Consumer behavior of young vs traditional luxury shoppers
Consumer behavior during various economic cycles
Selling a majority stake to Zalando
David’s take on the state of wholesale commerce & multi-brand retail
The evolution of niche media platforms
David’s observation on how consumers use content to inform shopping decisions
The importance of cultural credibility for brands
Hot take on the current state of fashion
Advice for luxury brands in communicating with a younger audience
