The Stanza

The Stanza

Are today’s “luxury” hotels delivering less for more?

The question I know a lot of you are thinking about

Nadine // The Stanza's avatar
Nadine // The Stanza
Sep 12, 2025
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Hi everyone,

Happy Friday. In response to the Classifieds section, I have created a separate page that shows an archive of previous & live property listings here.

In today’s newsletter:

  • For sale: two boutique hotels in London

  • The 30 Grosvenor Square development (Chancery Rosewood) is a commendable feat, yet indicative of “flattening luxury”

  • £1,400/week “dorms” with Soho House perks — innovation or exploitation?

  • Is luxury hospitality headed in the same direction as luxury fashion?

  • Are sky-high ADRs a growth story, or a warning sign for investors?


For sale: 60-key boutique hotel in London's Westminster

Discreetly set on a quiet street in Westminster, London, this nine-floor 2,800sqm asset combines a 60-key hotel and a handful of private residences serviced by the hotel. The property's amenities include a library, bar, and a private "members club style" restaurant. After the current owner's acquisition, a temporary operator was engaged to stabilize the hotel component. The upside is for a strong operator to drive better hotel performance through curated programming, events, and elevated F&B concepts. Asking Price: £1.1M per key

Inquire here.

For sale: 180-key boutique hotel in London's West End

The asset completed a £280 per key repositioning in Q4 2020, and comprises 3 F&B outlets - 1 ground floor public restaurant, guest-only dining on the mezzanine floor, and a basement cabaret with screening room - plus a high end gym. The property is currently on a long-term leasehold (100+years). There is upside for a new operator to drive hotel performance through entertainment-led programming, West End experiential partnerships, and better distribution for business travel. Asking Price: £667K per key

*Both assets are owned by the same seller. Possibility to combine into a portfolio sale.

Inquire here.

**Please note that only qualified buyers will be contacted due to the volume of inquiries.**

Have a luxury home to rent? A property to sell? Or perhaps a secondhand collectible watch? Advertise with The Stanza Classifieds: via classifieds@thestanzamedia.com.


Villaggio mall in Qatar; The Venetian Las Vegas. More on how humans relate to the past in the context of hospitality below.

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