Air France is introducing a "signature scent"
+ Chanel at Walmart, a $100K per night train suite, and more.
Hello and happy Friday everyone. The fires in LA continue to burn, the US Supreme Court rules to uphold the TikTok ban, and our new president takes office (again) in 3 days. It’s barely 2 weeks into 2025 and it’s already been quite eventful.
Last night, I went to Gucci’s opening party for its new retail concept “Endless Narratives”. It was nice to run into familiar faces and check out the ‘culture-fied’ Gucci flagship store. Gucci won’t be showing at mens’ fashion week in Milan this season, so I’m curious to see how Sabato De Sarno will weave both mens’ and womens’ collections together on the same runway in February. Last year, he “mirrored” his collections - there were matching versions of the opposite runways. If he chooses to do it again, it would be a fun styling opportunity.




In the midst of the chaos, I hope that reading this newsletter offers a bit of respite. I’m excited to share that the podcast is coming back in a big way this year, separate from the “In The Room” interview series, which is exclusively available to newsletter subscribers only.
The next “In The Room” guest is Peter Baldaszti, founder and CEO of Vanguards Group, which owns Nanushka, Sunnei, and Aeron. We’ll be digging into the nuts and bolts of building a fashion holding company - if you have any questions about brand strategy, fundraising for a fashion business, expanding geographically, leading a turnaround - please share them in the comments of this newsletter (for paid readers only).
In today’s newsletter: Belmond Hotels, Kering’s real estate play, Industrious, Jonathan Adler, Raspberry AI, Lemaire, Proenza Schouler / Loewe, Lululemon, LA real estate, Air France’s new marketing tactic, Chanel at Walmart